Interface stands on the shoulders of infrastructure. User experience relies on the foundation systems of information architecture. And, the biggest problem on today's web sites and intranets is findability.

This new full-day seminar from Peter Morville covers information architecture from top to bottom, explaining how search and navigation systems can be designed to support and shape user behavior.

• Explore the concepts, methods, and tools needed to practice information architecture successfully.
• Learn how to make your web site or intranet more useful, usable, accessible, desirable, credible, and findable.
• See best-in-class examples drawn from corporate, e-commerce, education, and government web sites and intranets.
• Discuss the unique challenges you're facing today with your instructor and fellow attendees.

This workshop is intended for information architects, designers, writers, and editors, and for managers and members of web design, content management, or user experience teams seeking to learn more about information architecture and findability.

• Handouts including a bound version of the presentation slides and resources for further reading.
• An autographed copy of Information Architecture for the World Wide Web (2nd edition).
• Opportunities to network with fellow attendees, including a post-seminar happy hour open to members of the local information architecture and user experience communities.

Peter Morville is widely recognized as a founding father of the field of information architecture. He coauthored the best-selling book, Information Architecture for the World Wide Web, and has over a decade of experience consulting with leading organizations including AT&T, Hewlett-Packard, IBM, the International Monetary Fund, Microsoft, the National Cancer Institute, Procter & Gamble, Vanguard, the Weather Channel, Wells Fargo, and Yahoo!

Peter is president of Semantic Studios and co-founder of the Asilomar Institute for Information Architecture. He serves on the faculty at the University of Michigan's School of Information. Peter's work has been featured in numerous publications including Business Week, The Economist, Fortune, and The Wall Street Journal.

Registration and continental breakfast begin at 8am. The seminar starts at 9am and concludes at 5pm, followed by a happy hour. During the course of the day, we'll cover these topics:

• Beyond Usability: why successful sites must be useful, usable, desirable, credible, accessible, and findable
• Selling IA and Findability: building the case and measuring value in today's fast-paced, competitive economy
• Major IA Systems: taxonomies, metadata, organization, labeling, navigation, and search
• Users: information foraging, wayfinding, research and testing, mental models, use cases, and personas
• Content: audits, analysis, modeling, metadata schema, and the shape of findable objects
• Context: managing business goals, politics, process, strategy, culture, and governance in large, decentralized organizations
• Persuasive Architecture: employing search, navigation, and recommender systems as your online sales force
• Ambient Findability: social software, semantic webs, smart tags, location awareness, and the future of user experience

The seminar covers tools, methods, deliverables, case studies and best practices; and features discussion, exercises, and break-out sessions.

To be notified about future events, email seminars@semanticstudios.com. You may also want to check Peter Morville's list of upcoming presentations.

September 17, 2004
Boston, MA
Location Details
$795 per attendee
$695 (register by August 12)

October 25, 2004
San Francisco, CA
Location Details
$795 per attendee
$695 (register by September 20)

November 18, 2004
Washington, DC
Location Details
$795 per attendee
$695 (register by October 13)

"Peter has the credibility that comes only from deep experience with major client engagements."
Peter Bell, Co-founder, Endeca

"Peter is always at least a step ahead in his thinking about the direction of information architecture."
Naomi Daniel, Hewlett-Packard

"It is Peter's ability to articulate complex technical expertise so clearly that makes him extraordinary."
John Zapolski, Yahoo!

"Peter is an engaging and interesting speaker. He really brings information architecture to life."
Roy Tennant, California Digital Library

"Peter's ability to communicate effectively with graphic designers, software developers, and senior managers is tremendously valuable."
Linda Goldberg, CSA

"Sign up for this seminar as fast as you can, to make search and retrieval work better for you and your customers."
Tony Byrne, Founder, CMSWatch

Peter Morville and Louis Rosenfeld wrote the international best-seller on information architecture.

"Restores information management to its rightful place in management thinking."
Dave Snowden, IBM Cynefin Centre

"The world will be a better place when web designers read this book."
Bonnie Nardi, Information Ecologies

"The definitive text for the emerging profession of information architecture."
Gary Marchionini, UNC Chapel Hill

"The most useful book on web design on the market."
Jakob Nielsen, Nielsen Norman Group

"Anyone involved in web site development ought to read this book."
Peter Merholz, Adaptive Path

"Delivers what you need to be an architect of the wired world."
Bob Boiko, Content Management Bible

"Hands down, the single most useful book about web site design."
Steve Krug, Don't Make Me Think!

"An essential resource for information architects and their managers."
Mary Lee Kennedy, Microsoft

Please send questions and comments to seminars@semanticstudios.com.